DAFC.net
Home 10 July 2020 
 Post Message  |  Top of Board  |  Go to Topic  |  Search  |  Twitter Updates  |  Log In   Forum Rules  |  Newer Topic  |  Older Topic  |  end 
[ please login to use the Like feature ]
 Pars Club Membership
Topic Originator: OzPar  
Date:   Sun 15 Mar 23:52

I wonder if the club would consider a membership scheme as a supplement to its current revenue streams? It is something that is operated in several other sports.

I am most familiar with membership schemes that apply in Aussie Rules, but they are also to be found in other sports such as cricket, rugby league and basketball.

In these sports, a season ticket is usually included in the membership fee, but what I have in mind is something more attuned to the Pars fans who live outside of Scotland, who cannot get to games on a regular basis.

Beyond Lifeline, the online club shop (and more indirectly through Pars TV), these fans currently have few means of regularly contributing to the club's coffers.

In other sports, it is often called "Country Membership". It could include free entry to say 3 games a season, a discount on club shop items, a scarf, hat, car sticker, PDF copies of matchday programmes, etc.

It doesn't take a lot of imagination to come up with an attractive package of benefits if the scheme were to get some traction.

If Pars Club membership was pitched at a reasonable price, let's say under a hundred pounds, I believe that a fair number of fans outside of Scotland would go for it.

And importantly, they need not just be Dunfermline supporters. There's a lot of football enthusiasts around the world - particularly in Asia - who collect these club memberships like sweeties. Potentially, there is quite a bit of income out there, that currently is not being tapped.

It wouldn't take too many memberships to see revenue clock ticking into the thousands.

In business terms of risk-versus-reward, it is a no-brainer. Unlike season tickets, the revenue from it would be spread more evenly throughout the year.

Anyway, I thought that I would throw this idea into the mix and see if the board would give it some consideration. In these difficult times, when every pound is a prisoner, perhaps a bit of outside-the-box thinking is helpful.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Stanza  
Date:   Mon 16 Mar 00:58

I like that idea a lot, and hope someone picks it up and runs with it.

If it looks as if no-one is doing so, I suggest you send it directly to the Chairman - I would guess that in these next few weeks he isn't going to be spending a lot of time reading this forum!

_________________

Support Dunfermline Athletic Disabled Supporters' Club (it will cost you nothing) when you shop online with one of 4000 retailers and insurance firms etc
http://www.easyfundraising.org.uk/causes/dadsc
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: GG741  
Date:   Mon 16 Mar 01:25

Excellent proposal; I'd certainly partake.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Rigger Al  
Date:   Mon 16 Mar 02:21

Great Idea Oz I for sure would be interested
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: brian  
Date:   Mon 16 Mar 04:54

Oz your message has been forwarded the club
(so no need for anyone to send again ;o) )



__________________________
contact: email me
File Share: https://share2.co.uk
ParsTV: https://ParsTV.co.uk
Form Table: https://DAFC.co.uk/league
https://2mx.co.uk

Post Edited (Mon 16 Mar 07:21)
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Mon 16 Mar 05:21

Thanks Brian, and thanks to the guys who have already shown their support of this initiative. I am very grateful that the matter will go before the club.

Just to expand on the idea a little bit: When I say outside of Scotland, what I am really saying is the membership should be open to anyone who can't regularly make the matches. I am not just talking about overseas-based expats.

That could include locally-based disabled or elderly fans, fans who work most matchdays, or fans who live well away from Dunfermline, like the lad in Arisaig and the fella staying up on the Black Isle. We've got supporters scattered all over England and Wales too, so we are talking about a fair number, and that's only counting those that I've seen on dotnet.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: GG Riva  
Date:   Mon 16 Mar 06:46

Great idea, Oz. It's at times like these that we need people to be thinking outside the box. I hope the Pars run with your initiative and they get lots of people signing up to it.



Not your average Sunday League player.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: DBP  
Date:   Mon 16 Mar 10:29

Great post

Like the idea of paying a bit more for a club membership... especially if you get things like pdf match day programmes sent before the game (I like that particular idea a lot)
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: The Roy Barry Fan Club  
Date:   Mon 16 Mar 11:01

Good thinking Oz -- I am sure this will be considered
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Sliema Par  
Date:   Mon 16 Mar 12:07

I would welcome this proposal if ,like the Lifeline,it were paid monthly.

The idea of it including one's Season Ticket sounds a big incentive,though paying for a Season monthly has proved problematic in the past.

If there were a solution to that,Seasons might increase considerably.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Buspasspar  
Date:   Mon 16 Mar 13:20

Bravo Oz hope it gets off the ground
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Grant  
Date:   Mon 16 Mar 15:45

That's a fantastic idea Oz, I'd definitely be game for that.

I have one for Brentford and realistically it's money for the club for **** all.

Well done to Brian for forwarding it on.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Thu 21 May 16:16

I started this thread two months ago with a view to canvassing this idea and gaining the attention of the Pars board so that they could start considering this as a viable option to ease the financial burden from the coronavirus shutdown.

Well, two months on and the news now is that next season's matches could be played behind closed doors.

I would now argue that it is pretty much a necessity for the club to adopt a scheme along these lines.

Without season ticket money, hospitality revenue, etc, the income streams for DAFC are going to be tiny. Yet still, the club will have a substantial outlay on running costs, players' salaries, etc.

Yes, we have Lifeline, but that won't be enough. And while there will always be fans prepared to dip into their pockets to help the club out on a voluntary basis, it would be infinitely preferable if a formal membership system was adopted and put in place.

Fans need to realise that this is not a replacement for the season ticket; your membership card is an entirely separate entity. It is a means of showing your commitment to the club and in return, you should expect to receive a range of benefits from the club. I have listed some potential benefits in an earlier post further up the thread, and it would certainly include a discount on your season ticket when the opportunity eventually arises.

There are many advantages to a club membership scheme that make it an attractive alternative for a football club, not least that it is renewed annually on the date the person joined, so income is spread through the year.

I know Ross and the board have a lot on their minds at the moment and they may see this as a distraction, but reading the tea leaves, their options are going to be very narrow going forward.

In anticipation of today's development, I have done a fair bit of research into the membership schemes that operate in various sports here in Australia and would be happy to draft up a proposal/feasibility study document for the board should they need any assistance.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: neils  
Date:   Thu 21 May 18:01

That sounds the right kind of approach.

If it looks like an idea that can be a goer, you have the ability to research more in depth.

I have no idea what the uptake could be for a small club, be interesting.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Sliema Par  
Date:   Thu 21 May 18:48

OzPar: I have read this with great interest.

You point out that the Membership is a separate entity from the Season Ticket.

Let us take an example.

Joe Bloggs pays £305 for his Season Ticket.

He has a Pars membership costing £100.

What sort of discount would you be envisaging?
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: BigJPar  
Date:   Thu 21 May 19:04

[Post Deleted] - Utter Bollocks
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: eastendalloapar  
Date:   Thu 21 May 23:42

Possibly the Gold season ticket that I have is a bit like that idea. I paid £100 over the price of an OAP ticket. I was supposed to get 2 free hospitality meals. Unfortunately I was booked to take my son to the Morton game. I know that the club probably needs the money more than I do now.

matt forsyth
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Stanza  
Date:   Fri 22 May 00:39

OzPar

We all know that Ross and the other directors will have had their hands full in recent weeks, and I assume from your recent post that you've heard nothing back from them following Brian's forwarding it on.

I do think you might need to do a lot of the legwork yourself in working out the details of the scheme, so obviously you need to know if it is likely to get any traction at Board level.

I think you need to email Ross directly (ross@dafc.co.uk) and get some feedback from him. Explain what you're thinking, and what you would be able to do to develop the scheme if he approves - perhaps offer to draw up a Board paper (Proposal, Details, Timescales, Resources, Cost, Benefits, Risks etc - the usual stuff.)

Or maybe someone else has a better suggestion on how to progress the idea?

_________________

Support Dunfermline Athletic Disabled Supporters' Club (it will cost you nothing) when you shop online with one of 4000 retailers and insurance firms etc
http://www.easyfundraising.org.uk/causes/dadsc
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Fri 22 May 01:11

<<What sort of discount would you be envisaging?>>

That would be up to the club, of course. But based on the assumption that a membership fee will give you entry to two games free, then the reduction on a season ticket (as a member) would be the equivalent of the cost of a couple of games, remembering that a season ticket already gives you a reduction on the cost of a few games.

In accounting terms, the additional reduction would be considered a marketing cost against the club membership scheme.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Fri 22 May 02:01

Thanks Stanza. I think I will do that.

Best regards,

Oz
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: GG741  
Date:   Fri 22 May 05:35

OzPar:
Thanks for your efforts in continuing to push for this.
Obviously a larger potential membership base now, to include those who would normally take a season ticket.

Please keep us informed on the feedback you receive.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Fri 22 May 06:21

<<Please keep us informed on the feedback you receive.>>


Will do, GG741.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Wed 27 May 01:22

<<Please keep us informed on the feedback you receive.>>


Just to advise that I have been in touch with Ross and he has given the okay for the proposal to be put before the board.

He has asked me to liaise with club director, Ian Hunter, who is a chartered accountant, to prepare a paper for the board.

I would envisage that with his insight into the club's finances, Ian will be in a position to put some firm numbers on the proposal.

That's as much as I could hope for, so a very positive bit of progress so far.

All the best,

Oz

:)
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: neils  
Date:   Wed 27 May 10:10

Good effort, be interested to hear if this is something that can fly.

Nothing ventured as they say.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: GG741  
Date:   Thu 28 May 05:25

Great work OzPar, I hope the next steps go well.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Keith FJ  
Date:   Thu 28 May 05:30

Well done OzPar! Lots of positives on how this has developed.

TokyoPar
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: SeasonedPar  
Date:   Thu 28 May 10:08

Creative thinking, I’m sure the Board will give it a lot of careful thought. Every possible source of revenue is vital.

Look forward to hearing what happens.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: 1970par  
Date:   Thu 28 May 11:25

If I can be of assistance at all please let me know, it’s not always easy from afar and sometimes you need people do to some face to face or local work

Always happy to help if it’s possible
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Thu 28 May 12:26

Thank you 1970par. I might need help making a couple of enquiries. I will drop you an email tomorrow.

All the best,

Oz
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: chewie  
Date:   Thu 28 May 15:06

I've always been a fan of ventures like this to include season ticket. Previous suggestions included different packages for membership, all based around a monthly fee. Different memberships and prices and keeps money coming in all year round.

EG -
Bronze package - entry to home games
Silver - entry to games plus programme, plus replica top or other merchandise
Gold - all the above plus 2 matches hospitality per year

A long notice period would need to be required to cancel though, as club neds to commit to player contracts etc. Can offer incentives to those who can pay a whole year at once.

Many would find this more affordable to spread the cost than the large outlay for a season ticket and a top, which is often at the same time of year.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Buspasspar  
Date:   Thu 28 May 16:10

I like that Idea chewie We don't want the neds tho :) sorry could not resist
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: OzPar  
Date:   Sat 20 Jun 10:30

Time for an update.

Well, after liaising with a number of people at the club and drawing up a detailed board paper, my proposal for a Pars Membership Club went before the board this week and I have been advised that while the idea had obvious attractions, the board has decided that it cannot take it further - at least this year.

There are two principal reasons for this.

First, the Centenary Club Lifeline is such an important element of DAFC's funding, that the board is always concerned about coming forward to supporters with other arrangements which run the risk of damaging that valuable source of income. A membership scheme has the scope to adversely to affect CCL membership numbers.

Second, we now have a likely format and starting date for the Championship and the club has started to sell season cards for 2020-21.

That means that there is an awful lot of work to be done with the very limited staff numbers available to the club.

They have to make sure that the stadium will be compliant with the SFA/SPFL protocols for training and then matches. They have to make sure that the stadium will be ready to receive supporters safely. Also, they have to manage the season card sales process and organise the Club Shop so that it is compliant with the social distancing rules.

Against that background, DAFC simply does not have the staff time available at this time to set up and manage a club membership scheme.

So, in summary, the Pars Membership Club is not happening this year, but it is by no means a "dead duck".

I completely understand the board's reasoning here, as launching a new scheme at this particularly challenging time would really stretch what is already limited resources.

I would like to publicly thank the chairman and directors of the club for their fantastic cooperation in allowing me access to data and helping me gain a greater understanding of the broader issues that face the club today.

These are difficult and extraordinarily challenging times, but of one thing I am certain. This club will survive.

We are extremely fortunate to have the board of directors that we have.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: DunfyDave  
Date:   Sat 20 Jun 10:44

That does seem like a fair assessment by the board OzPar - They obviously have their hands full at the moment.

Thanks for your efforts and let's hope we can approach this again in the future.

DunfyDave
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Stanza  
Date:   Sat 20 Jun 10:57

Well done for taking it this far, and I understand the reasons why the club cannot find the resources to progress it this season.

Please don't lose sight of the idea, and try to work out a way of allaying the Board's (reasonable) concerns about the effect on CC Lifeline. Then you can perhaps submit a new paper some time in early 2021.

_________________

Support Dunfermline Athletic Disabled Supporters' Club (it will cost you nothing) when you shop online with one of 4000 retailers and insurance firms etc
http://www.easyfundraising.org.uk/causes/dadsc
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: twin par  
Date:   Sat 20 Jun 11:13

A great idea oz, but, I completely understand the boards way of thinking.Good luck with the venture,in the future.

Post Edited (Sat 20 Jun 21:47)
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: RhinoPars  
Date:   Sat 20 Jun 12:06

Thanks for your efforts Oz. Agree we are lucky with our Boards.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: neils  
Date:   Sat 20 Jun 12:14

Good stuff Oz, I understand the boards rationale at this time.

Keep the idea bubbling for the future though, or any other.
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: DA-go Par Adonis  
Date:   Sat 20 Jun 16:38

Quite frankly, the understanding shown by OzPar - and general lack of toys out the pram - is not befitting of the forum.

Shameful.

----------------------------------------------------------------------------------------------
I love it when we don't sell Kevin Nisbet,
He's gonna score in every game 'til Christmas,
And every touch is goal la la la, it's goal la la la,
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: Buspasspar  
Date:   Sat 20 Jun 16:54

Great update post Oz

We are indeed lucky to have so many hard working people and a fan base who dig deep to make sure our club will survive
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: dd23  
Date:   Sat 20 Jun 18:49

Quote:

DA-go Par Adonis, Sat 20 Jun 16:38

Quite frankly, the understanding shown by OzPar - and general lack of toys out the pram - is not befitting of the forum.

Shameful.


Brilliant post.:)
[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: P  
Date:   Sat 20 Jun 19:01

Maybe missed it but did you include an ex pat option in your proposal? Going back to your original post about overseas fans bundling pars tv, a couple match tickets for visits home and a couple of trinkets from the club shop might be a way of achieving your initial aims in a lower maintenance/ effort basis in the short term


[IP address logged]
Report Abuse   Reply To This Message
 Re: Pars Club Membership
Topic Originator: GG741  
Date:   Mon 22 Jun 03:10

Thanks Oz for your efforts.
Hopefully the proposal will have some legs at some time in the future.
[IP address logged]
Report Abuse   Reply To This Message
 Top of Board  |  Forum List  |  Threaded View   Forum Rules  |  Newer Topic  |  Older Topic  |  end 


 Forum List  |  Need a Login? Register Here 
 User Login
 User Name:
 Password:
 Remember my login:
   
 Forgot Your Password?
Enter your email address or user name below and a new password will be sent to the email address associated with your profile.
Security : type 'pars' in the box:
email:
© 2020 -- DAFC.net