Dunfermline Athletic

What is DAFC doing to raise the public profile of the club ?

Author: Fraser Date: Wednesday, 9th Feb 2005

I am currently studying for a degree in management at Aberdeen University. Part of my course requires me to form a report on a business related topic of my choice. For my study I chose the pars

The purpose of this proposed research project is to explore the various marketing methods that are employed by the club. The title of this is,

"What is Dunfermline Athletic F.C doing to raise the public profile of the club?"

To do this I not only need to speak to the club but also the fans. I would be very thankfull if you could spare a few minutes to give me your opinion on the questions below and email them to me at this address.

u17fa@abdn.ac.uk

1: Do you see any evidence of the club attempting to raise attendances through marketing and public relations?

2: How do you think the club views the fans? (i.e as paying customers of a product or fanatics who will pay regardless)

3: What role do you think the club plays in the community?

4: Do you think the business` that are run outside of football by the club, for example Legends, has an important role to play in raising the p.r of the club?

5: What can the club do to attract more fans?

Thanks for your time



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