Survey - appeal of the SPL
Author: Philip Meldrum Date: Friday, 6th Feb 2004An investigative project about the appeal of the SPL to
football fans.
An investigative project about the appeal of the SPL to
football fans in conjunction with Glasgow Caledonian Business School and the Chief of Marketing & Communications at the Scottish Premierleague.
It`s concerns the virtual monopoly that the Old Firm have with regards to crowds and fan base in Scotland, and how smaller clubs can market themselves better in an attempt to narrow the gulf.
There are only a few questions which shouldn`t take too long to answer, but the results are going to be extremely helpful to provincial clubs as they find out the best ways to advertise themselves and pull in more supporters.
Questions: